- Scannable Content — The 2016 Dive Awards lived on one page per publication and winners were not clearly visible, making the awards difficult to scan.
- Storytelling — Editors were left with a tight word limit and minimal assets that didn’t always do justice to the award winner’s story. While we wrote clear narratives using original content, we often used images and data/graphs from reports that were not specific to the stories we wanted to tell.
- Branding — There was no overarching brand to create a cohesive vision. We had a Dive Awards logo that our audience team sent out to winners, but the logo appeared nowhere on our site.
- Differentiating the Content — Dive Awards content on the home and article page looked like a standard feature story.
Goal: Elevate the Dive Awards to increase industry visibility and pageviews.
Problem: The Dive Awards, the publication site's annual industry awards, contained many missed opportunities we could address through design.
Approach: Work with the editorial, ad operations, and marketing teams to redesign the Dive Awards content and signal the Awards to our audiences.
Final product: A new story format, enhanced in-article assets, site access points, and a strong brand threaded through the content and its promotions.