A challenge of the project was ensuring subscribers who were subscribed to more than one publication knew the publication they were receiving their Daily Dive from.
The logo was given prominent positioning and a description was also used to highlight the newsletter's audience.
The topic-based newsletter rebranding gave visual priority to the topic of the newsletter, as the topic was the subscriber's primary motivation for being subscribed. Dive Red draws the reader's eye to the topic.
An image worked to further visually differentiate the content of the newsletter from the Daily Dive sent earlier in the day.
Feedback from readers indicated they didn’t understand why they were receiving newsletters with “old content.”
Prominently displaying the new name with a design that directly opposed the Daily Dive indicates a clear difference between the newsletters. A descriptions explains the content is “a roundup of the week's most read news.”
All daily newsletters have a Weekender, so readers subscribed to a topic-based newsletter that has a daily frequency also receive a Weekender related to the topic.
The design for the Weekender aligned visually with the topic-based newsletter, calling out the topic and anchoring the top with a traditional nav bar.