Challenges: Workshops are WORK. Designing each workshop to meet its goal in the allotted time was time consuming. There were often many workshop iterations before finding the minute-by-minute that we believed would give us the optimal outcome. Additionally, we seemed to have bad luck with writing utensils. During the first workshop, Sharpies bled through the worksheets and, in the second, a box of pens ran dry almost immediately. We were successful by the third workshop.
Impact: The final product vision statement created buy-in for making enhancements to the publication websites and brought missed opportunities in the product to leadership’s attention. Since the workshops, we’ve been able to make user-facing improvements to the site for our clients and readers.